Developer tokens only appear in the instance that a member pays a developer for a custom item, using promo-credits instead of standard credits. Content creators earn credits when their items are sold and are allowed to resell the credits they earn to IMVU itself.
They may then sell their items by listing them in an online product catalog.
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IMVU allows full members to participate in a ' Content Creator Program', which offers participants software utilities for creating custom, virtual, in-client items. Furthermore promo-credits cheat developers out of income by netting only a single developer token per purchase when used regardless of the price of the product purchased. However, promo-credits cannot be used to purchase items as gifts for other members, and may not be traded back to an IMVU re-seller for actual currency. A given number of credits equates to the same number of promo-credits.
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With relation to a standard free or full member, promo-credits are similar to standard credits. Promotional credits, abbreviated to "promo-credits" or "predits" are a second form of currency that is distributed to members by IMVU. The credits are used by members to purchase virtual items like fashion pieces ( hair, clothes, skins, and accessories), pets, and 3D scenes. Credits can be transferred back to IMVU for real-world currency, now as the only option, after the end of the IMVU Re-seller Program. Credits may also be purchased on IMVU gift cards available from retail outlets such as department stores. IMVU contains its own economy with a currency system based on IMVU " credits" and " promotional credits." A third form of currency also exists for members who sell custom made items - "developer tokens," which are earned when a user purchases an item with "promo credits." Credits can be purchased online using actual currency directly from IMVU. IMVU Creators can also create badges, which were made to promote content creators selling their products, features, groups, or anything else related to IMVU for advertisement. Additionally, there are numerous user produced third-party websites providing additional forums and resources to the IMVU community. Users also devote time to customizing their individual homepages, setting up public and private rooms, and creating and participating in user Groups (similar to forums but personalized via the owner). Many IMVU users are content creators, creating and selling products in the IMVU catalog.
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